Who am I?
Visual creative based in Brooklyn by way of Houston → Los Angeles. Passionate about brands and the internet. Pop music head — Madonna, Janet, Britney. Vintage thrifter. Fashion trend enthusiast. Technology driven.

What have I done?
Hulu
Sony Pictures Classics
MGM Studios
YouTube
Nike
Activision
Red Bull
American Express
NFL
LA Dodgers
Kona Brewing Company
Harvest House of Cannabis
Specialized Bikes
State Farm

Here's my resume.

Where can you reach me?

How have I traversed the digital world?

2012


Viral Harry Potter Tumblr GIF reaching 465,484 notes (likes + reblogs).


2015


Article via Buzzfeed

Disrupted the marketing for Lionsgate's Mockingjay Part 1 home release.

Lionsgate created a social activation to encourage fans to "unlock" a deleted scene from the film, with a faux progress bar to track the fans hunt. The website's HTML accidentally contained the deleted scene file link before completion.

The scene was leaked using a fake "official" Mockingjay Movie tumblr, created months prior using a comprehensive HTML theme that matched THG's official websites with automated posts from their official social accounts. The MockingjayMovie account garnered thousands of followers including prominent fansites who were led to believe it was real, and thought Lionsgate had posted the deleted scene too early before fans could actually "unlock" it.



2017



Viral tweet reaching 76.5k retweets, 235.4k likes & 17.1 million impressions.

Featured on: People, Insider, Today, NME, Yahoo, Stereogum, Daily Dot


2021


Viral Twitter reaction video edit reaching 4.8 million views and counting, being used in hundreds of tweets daily and re-edited with new songs.

A classic Sex And The City scene recolored (also giving Carrie a red lip) to match the artwork of Red (Taylor's Version) & the original music replaced with "All Too Well (10 Minute Version)" by Taylor Swift.


2023




Viral Twitter AI covers using a Taylor Swift AI singing model to cover several Madonna songs.

These stood out compared to other AI covers on the internet with careful vocal mixing to closely match the original tracks.

Madonna fans touted these as "sacrilege" and "blasphemy," but it impacted the lives of hundreds of Swifties by introducing and converting them to listeners of the Queen of Pop.


2024


Viral Miley Cyrus AI covers of Beyoncé's two country singles, "Texas Hold 'Em" and "16 Carriages."

Twitter lit up at how good Miley AI sounded and begged for a collab between the two before it was officially revealed the two had a collaboration on Cowboy Carter.


Article via Axios


Comment via GagaDaily