PROJECT
Air Max Day Worldwide 2021
TYPE
Production design
INFO
I produced a series of social and paid-media assets to help launch Nike's 2021 Air Max Day on @nikesportswear.
It was a virtual experience that millions across the world would attend as artists and influencers in featured countries create a dialogue about their passions and inspirations. This was an undertaking that required real-time editing and curation of numerous UGC (user-generated content) throughout the night and day.
It was a virtual experience that millions across the world would attend as artists and influencers in featured countries create a dialogue about their passions and inspirations. This was an undertaking that required real-time editing and curation of numerous UGC (user-generated content) throughout the night and day.
